Ever wondered what powers Louisiana’s tourism industry and keeps it thriving? Meet Chris Landry, the leader who’s passionate about driving community impact through hospitality and heart. Here’s how his journey and insights are transforming a state where oil & gas, tourism, and LSU football reign supreme
1️⃣ It all started with a Jerry Maguire moment! Chris Landry was inspired to work in sports, but pivoted when he realized the real magic was in bringing people together—first through sports events, then hotels, and now the whole travel sector.
2️⃣ Leadership at 24? Yes. Chris Landry was “the baby in the room,” hired to turn around struggling hotels and lead teams with people twice his age. His secret? Curiosity. Picking brains, learning from mentors, and being obsessively open to feedback.
3️⃣ “People need to understand that before you get a business to move here, it starts with a visit.” Tourism isn’t just fun—it’s the front door to business growth in Louisiana. First impressions matter for BOTH visitors and future investors.
4️⃣ Chris Landry isn’t about hiring just the shiniest resumes: “I want someone who has a great attitude, great work ethic, great personality…we’ll train them to do whatever.” Values > skills for building long-term, loyal teams.
5️⃣ Louisiana Travel Association is like the chamber of commerce for tourism: 500+ members, universities, hotels, attractions, and small businesses. They’re not just promoting fun—they’re building career pathways and giving back BIG.
6️⃣ Want real impact? Chris Landry started the Louisiana Tourism Fund, sending teams into business colleges to show grads they can craft careers in hospitality—whether their degree is in marketing, accounting, or management.
7️⃣ The little things matter. From hotel customer service to the drive off the highway to Tiger Stadium, every touchpoint shapes how people feel about Louisiana. Tourism opens doors to new residents, new businesses, and fresh community pride.
8️⃣ Legacy isn’t about having the best office—it’s about how you make people feel. Chris Landry hopes to be remembered for southern hospitality: “Did I make you feel welcome? Was I hospitable? That’s what matters most.”
Business leaders: Want to make Louisiana a magnet for success? Start by investing in your people and community vibe, and remember: tourism is EVERYONE’s business.
Drop your favorite Louisiana experience, tag someone who embodies Southern hospitality, and let’s keep telling GOOD stories about our state!
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